Matador Technologies Inc. (MATA:TSX.V; MTDTF:OTCQB), which is leveraging blockchain technology to digitize assets, is preparing to launch its digital gold product soon, and it seems like it couldn't be at a better time.
Gold's attractiveness as a safe haven has continued to help it hit new record highs, including jumping past US$3,500 per ounce this week, CNN reported. Gold has risen over 31% so far this year and has been one of the biggest winners as U.S. President Donald Trump advances his global tariff agenda.
Matador said in a release that it also believes that there has been an "increased interest in physical-digital asset convergence."
"Gold has always been a store of value and we believe bitcoin is the future of value transfer, said Matador Chief Visionary Officer Mark Moss. "Matador is where the two converge."
Some predict gold could go even higher. Garth Friesen wrote for Forbes on March 15 that DoubleLine Chief Executive Officer Jeffrey Gundlach said, "I think gold will make it to US$4,000. I'm not sure that'll happen this year, but I feel like that's the measured move anticipated by the long consolidation at around US$1,800 on gold."
And according to an April 10 post on Goldfix, Goldman Sachs has revised raised the upper boundary of its forecast range for the end of the year to US$3,520 an ounce and even introduced a "tall-risk scenario" as high as US$4,500 an ounce.
Platform Will Feature 'Grammies'
In the release, the company provided a corporate update as it moves towards launching the digital asset platform, beginning with a gold-based product on the bitcoin network, in the next couple of months
Matador said that in the first quarter, it made progress in product development, treasury allocation, team expansion, and market engagement.
The launch will feature "Grammies," 1-gram units of physical gold linked to digital inscriptions using bitcoin ordinals.
Users will be able to view their Grammies in a personalized dashboard, buy and sell in a secure trading environment, transfer Grammies to ordinals-compatible bitcoin wallets, and print Grammies into physical gold artwork.
In March, the company appointed Antoine De Vuyst as chief technology officer and the pseudonymous artist "dxxmsdxy" as lead designer, both with experience in bitcoin and ordinals-related development. This team expansion aims to support secure and user-focused platform delivery.
Matador said it expects the Grammies product to be the first of multiple offerings centered on precious metals and digital inscription, with silver and other metals under consideration for future phases.
Co. Continues Accumulating Bitcoin, Gold
Matador also noted that as a part of asset diversification approach, it continues to accumulate both bitcoin and physical gold.
Since January, the company has added over 40 bitcoin, bringing total holdings to roughly 64 BTC and BTC-equivalents. These purchases were financed with available cash. The company also holds 2 kilograms of physical gold, acquired via Kitco Metals Inc., as announced in a press release issued on Jan. 24. Matador remains debt-free.
Matador's technology pairs its digital gold product with digital art on the Bitcoin blockchain. The gold is sourced through the Royal Canadian Mint through a partnership with Kitco and physical gold holdings are stored at the Mint.
"Matador continues to integrate Bitcoin into its long-term strategy, reinforcing its role as a core treasury asset and the platform of choice for its upcoming digital gold platform," the company has said. "As Matador advances its growth strategy, the company remains committed to expanding its treasury holdings of Bitcoin and gold, leveraging blockchain technology, and delivering long-term value for stakeholders."
The launch of its digital product, which will blend gold ownership with digital art, is part of a larger vision to merge traditional finance with progressive digital tools, the company has said.
"Bitcoin and other assets have captured the imagination of a younger generation that might have otherwise been interested in gold," said Alex Tapscott, an entrepreneur, business author, and seasoned capital markets professional, who owns 0.04% of Matador's stock, according to Refinitiv.
"To me, these are both things (Bitcoin and gold) that should be cornerstones of anyone's portfolio," he said.
Gold Needs to Play 'Catch-Up'
With gold's record-breaking run so far this year, it's clear many investors value investing in the yellow metal. But most do it the old-fashioned way and buy and store gold in vaults or under the mattress, wrote Don Tapscott, executive chairman of the Blockchain Research Institute and one of the world's leading authorities on technology's impact on business and society.
"The gold industry has missed out on the digitally native and newly affluent class of investors who love Bitcoin (and would perhaps love gold if given the chance)," wrote the author, who has penned 16 books, including Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World, with his son, Alex Tapscott. "So, gold needs to play a little catch-up."
He said Matador "wants to be one of the first public companies focused on tokenizing real-world assets by leveraging the Bitcoin blockchain, starting with gold."
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Matador Technologies Inc. (MATA:TSX.V)
"The gold product mixes real gold with digital art, similar to how a commemorative gold coin mixed the scarcity of the precious metal with the scarcity of a limited-edition design," wrote Don Tapscott. "The user has a claim on both the physical gold and the digital art."
Ownership and Share Structure
According to the company, 65% is owned by management and insiders, including Founder and Director Donato Sferra, Vice President of Finance Geoff St. Clair, Director Richard Murphy, Soni, a strategic investor (through UTXO Management, LLC and 210K Capital, LP), Director Tyler Evans (through UTXO Management, LLC and 210K Capital, LP), and Founder Trevor Koverko, among others.
The rest, about 35%, is retail, and includes Hive Digital with 3%, Kitco Metals with 1%, and Gold Fields Ltd. with 4%, the company said.
It has about 92.22 million shares outstanding and has a market cap of CA$28.72 million at the time of writing. It trades in a 52-week range of CA$0.11 and CA$0.90.
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